While Android was the undisputed ruler in the smartphone world,
it’s a different story when it comes to tablets – Apple’s iPad had a
record quarter and accounted for 68.2% of tablet shipments during Q2 of
this year.
For comparison, the biggest maker of Android tablets is Samsung and their share is just 9.6%.
Going back to Apple for a moment, they beat their record Q4 2011
quarter despite shipments in mature markets losing some of their
momentum, according to IDC. The other markets picked up the slack.
Samsung’s shipments grew by 117.6% and solidified its second place,
even though they’ve got a long, long way to go before catching up with
Apple. Amazon and their single Kindle Fire tablet are doing pretty good
for themselves too, snatching a 5% share of the market – this is
especially impressive because the Kindle Fire was only introduced in Q4
of last year.
Top 5 Vendors, Worldwide Media Tablet Shipments, Second Quarter 2012
| Vendor
|
2Q12
Shipments
|
Market
Share
|
2Q11
Shipments
|
Market
Share
|
2Q12/2Q11
Growth
|
|
1. Apple
|
17,042
|
68.2%
|
9,248
|
61.5%
|
84.3%
|
|
2. Samsung
|
2,391
|
9.6%
|
1,099
|
7.3%
|
117.6%
|
|
3. Amazon.com
|
1,252
|
5.0%
|
0
|
NA
|
NA
|
|
4. ASUS
|
855
|
3.4%
|
397
|
2.6%
|
115.5%
|
|
5. Acer
|
385
|
1.5%
|
629
|
4.2%
|
-38.7%
|
|
Others
|
3,067
|
12.3%
|
3,668
|
24.4%
|
-16.4%
|
|
All Vendors
|
24,994
|
100%
|
15,042
|
100%
|
66.2% |
ASUS more than doubled their shipments and even though they’re in
fourth place with a 3.4% market share, they can expect better results in
the third quarter as IDC’s numbers don’t reflect sales of the Google
Nexus 7 tablet made by ASUS.
Acer completes the Top 5 tablet maker list – they used to be ahead of
ASUS, but have dropped by almost 40% year on year, and will probably
join that dreaded Others group unless they do something drastic in the
coming year.
The tablet market as a whole saw healthy growth – about 25 million
tablets were shipped worldwide in Q2 this year, up 66.2% year on year
and 33.6% quarter on quarter.